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How do business narratives build your company story?

Updated: Feb 20, 2022

Every picture tells a story, so they say, and so does every business.

A business story narrates the journey of a company or organisaton, large or small, for profit or non-profit; where it has come from, where it is now, and where it wants to be; charting its highs and lows, failures and successes. At the same time, using stories in day to day operations can help your business grow.

These types of 'Business Narratives' can be likened to what Joseph Campbell termed the 'Hero's Journey'; the 'hero' in this case, of course, being the business itself. There are twelve easily recognisable stages in 'Business Narratives', each with its own identity and strengths, but combined become a powerful tool to help guide your business successfully to any chosen destination.

'Business Narratives' can be applied to one-off projects,short-term or long-term objectives, problem solving, as well as to the overall path the business naviagates throughout its existence.

The list is seemingly endless.

So, however you choose to use 'Business Narratives' within your business and whatever narratives you wish to create, you will find that through it your business can realise its aims, goals, direction and potential and, what's more, you will also have some great and even magical stories to tell.

But most importantly start your businesses narratives to get 'your message in motion'.

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