Be the expert, stand out in your industry and give your customers added value with content that is memorable and easy to view. You’ve worked hard to obtain your skills and build your experience and it can be all too easy to overlook the importance of what you know. Start getting your team to capture their own learning processes and have fun bonding whilst turning that information into industry teaching tools.
Here are some video content tips:
Answer customer questions and have a ‘frequently ask question' area on your website.
Break down the steps of your process to coach your customers through the experience.
Provide industry insights and current trends Include a call to action and motivate your customers to interact with you.
Promote an event or competition.
But most importantly get started to put your message into motion.